It’s been on my mind lately and needs flogging again: Apple TV Search leaves a lot to be desired.
We jettisoned Cox Cable Television (kept internet, for now). The only content we subscribe to now is Hulu Plus and Netflix.
Unfortunately, Apple TV doesn’t make it easy to search ONE place for content across all my services. That’s just plain stupid and not at all EASY (as Apple would have us believe their stuff inherently “is”). Um, yeah. If I want to find a show I do NOT want to have to type that into the three different search screens to determine IF it’s even available on Apple TV.
Hell, Google’s figured that out. One search input for all their platforms (web, news, YouTube, etc). Imagine if Apple highlighted content available on the other services we weren’t already subscribed to… Hey, Apple… that’s called an “UPSELL”. Your retail guys have this one figured out nicely. Have your people talk to their people.
Meanwhile, you are rapidly wearing out your welcome in my living room due to missing intuitive ease-of-use features.
For instance, why the hell can I not control my Apple TV with my iPad. No, not AirPlay! I want to be able to type on my iPad to my Apple TV screen. If I **can** do this, I apologize for not being able to find it on the App Store. Heh! Funny. ME apologizing to Apple for not being able to find something on THEIR App Store. Sick.
There are other annoying things about Apple TV too. For instance, why can’t I consolidate my accounts directly on the device? I’ve somehow managed to create two accounts. Let me merge them and keep my content under the one I prefer. Why can’t I rent something on my iPad and play it through to my TV or the other way around?
It’s at points like this when a company so overextends itself and takes it’s CUSTOMERS for granted that the house of cards begins to wobble precipitously. Hate seeing that happen at such a neat and special place as Apple. But, we’ve seen it happen at places like Disney before. Heck, it’s happened at Apple before! Fortunately, “The Suck” doesn’t have to last forever.