Apple’s NAB Reel For 2007

I love this stuff. Really I do.

Final Cut Studio Pro is just a kick ass product. No questions. No doubts. Dream it then do it.

Apple’s NAB Reel [HOT!]

Take a look at this and tell me Apple’s tools don’t help bring out the best in (fill in the blank) but I’m thinking CINEMA! Hell yes!

You think THAT’s hot… wait until the more broadly appealing Podcast Server comes out in Leopard Server. THAT is super sweet.

Apple, NAB, This Weekend…

So, what’s in store for us this weekend?

The AppleTV’s announced/shipping.
The 8 core bad boy is announced/shipping.
MGM’s in the iTunes store.

What does that leave?

HD content at iTunes Store
Rental of movies at iTunes Store
Final Cut upgrades
Leopard reveals of the “secret” stuff
Possibly some iPhone goodies (like 3G video, etc)

All but the last are really naturals for the show. The only real shock and awe would be if Apple unleashed BitTorrent inside of Leopard. ie. Part and parcel of the operating system. See, we still haven’t figured out why Apple bought that massive hosting facility last year. In fact, all eyes and ears have been deflected from that one. So, it’s classic Apple to misdirect attention away from key activity and then pull a rabbit out of the hat at an opportune moment.

I’m thinking THAT is going to be the mothership for all the iTunes hosting (that coupled with Akamai’s edge hosting).

NAB2007 could wind up being a watershed event for content creation and content delivery. Well, we won’t have to wait long to find out…

Apple’s at NAB 2007

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A month and one day from now isTomorrow’s the big opening day at NAB 2007 and it’s surprisingly quite surrounding the event. Which doesn’t mean anything other than it’s NOTICEABLY quite before NAB. Google’s Dr. Schmidt will be headlining. Which ought to be interesting in and of itself due to the Viacom lawsuit against YouTube. Doubt he’ll have much to say other than what we’ve already heard come out of their circled wagons.

But, isn’t it interesting Dr. Schmidt will be there (he’s on the Apple Board of Directors in addition to heading up the Googleplex)… I’m betting Apple will be there announcing things. LOTS of things.

So, let’s play a little happy-happy, joy-joy. Shall we? [EDITED 4/11/7]

• Apple’s big media guns are maybe working on an 8-core bad boy. That’s NAB worthy. ANNOUNCED AND SHIPPING!
• Apple TV’s supposed to be released mid-March… Technically, March 2 is “mid-march”. But, March 14 is far more “mid-March-ish”. Dontcha think? ANNOUNCED AND SHIPPING!
• Final Cut Studio Pro is due for a nudge up the version chain… Good NAB material.
• Finally, 10.4.9 was just released with a QuickTime and iTunes update the week prior. And while I haven’t exactly peeked, poked and prodded for a new Apple TV plist… I’m betting it’s in there somewhere lurking to be found. (I’ll post more should I find anything). ANNOUNCED AND SHIPPING!
• [EDIT: ??? Wonder if the Apple Corp Beatle's Collection would be suitable fare for an NAB announce.... waiting and waiting... Now, in light of my obvious overly excited state of wanting something, ANYTHING new to come out of Cupertino... I'm hopeful Apple might actually introduce the Beatle's collection on APRIL 14th to the tune of "Tax Man". Back to my gibbering and calendar confusion.]

So, for lack of anything definitively “new” there’s rumors of a QuickTime API coming soon (Leopard or later) and some “core” tie-in’s. QuickTime needs some new juice. DivX is kicking their butts hard.

There’s also the “secret features” of Leopard lurking out there somewhere and I’m jonesing hard for some Bittorrent announcement telling of the much anticipated integration with 10.5. That would just so totally blow the industry away at NAB. Noodle that for a bit… don’tcha think?