Archive for the ‘Tim Cook’ category

GASP! Tim Cook is human!?

October 30, 2014

Who the hell coulda guessed THAT!? Tim Cook just came right out in front of God and everyone and admitted he’s… human!

Welcome to the party Mr. Cook. We proudly admit you to the human race. We accept your (misplaced) fondness of Auburn football. You must be one helluvan uncle. And furthermore, what you do with your private moments is your’s (not our’s). Keep doing what you do so well: inspiring us to be the best we can be in all our endeavors. We’re rooting for you and the company you love as dearly as we do.

Dear Tim Cook: AppleTV + Spotlight-like Search Please?

January 3, 2014

AppleTV-SpotlightHaysoos Marimba Apple. Sheesh.

Is it too much to ask for a simple, unified search across all the discombobulated silos that make up AppleTV content?

I’ve worked with Lucene and I’ve worked with Nutch and Acrobat Indexes. This isn’t hard to do. Heck, hire me for a couple months. We’ll get this done PDQ.

It could go a long way to helping your CONTENT PARTNERS… It would go a helluva long way to making the user experience immensely better. Isn’t that what you claim to be all about? Or is your “hobby” exempt from your best efforts? Hullo!!

I wanted to watch something, anything… with Stephen Hawking. I didn’t care if it was iTunes content, or Netflix content, or Hulu content, or Smithsonian content, or PBS content. But, why in hell do I have to search 19 times?

Update your more-than-capable OS just this wee little bit, please? Or let us write and distribute the app necessary to get the job done. This is getting ridiculous.

IS Steve Jobs Coming Back? Ever?

March 21, 2011

Some time back I predicted Steve Jobs would “retire” across the board (Apple, Disney, etc). Kinda happy to have gotten that one a wee wrong.

Something’s really niggling me about his return though… I just don’t see it happening. It’s time to wonder now… will Steve Jobs return to the office off this most recent medical leave? I love to think he’s coming back. If for no other reason than to tell us all he’s licked the sicknesses plaguing him. To see his home built. To see old and new friends enjoying their lives. To build his “one more thing” that we fall in love with all over again.

Tim Cook has done a MARVELOUS job of showing Wall Street he’s not only capable of running the business. But that he’s capable of LEADING the business too! Which, let’s admit it… we fan boys love Steve for his charisma and chutzpah as much as anything he’s done on the business savvy side of things. In Tim we have another LEADER. Someone who gets the gestalt of design, business, supply-side. Someone who’s had his fill of the kool-aid alongside us. He’s as much a fanboy as the rest of us. He’s one amazingly driven gentleman.

Will the existing leadership take hills for him should his day come? Hell yes. Will the legion fanboy hang on his every word? You know?… I believe we will. It may take some getting used to him. Getting to know him. What makes him tick. But, I think all our love for Steve will be transferrable to Apple’s next full-time CEO. And I honestly think that’s Tim Cook. Retention of the existing talent set will be crucial. Forstall, Cue, Schiller, Ive, ALL the hardware and retail leadership, Serlet… Man, what a phenomenal bench! and that’s just the top of mind crowd. The veeps and directors and engineers and evangelists that bust their humps to get all this magical stuff done. Again, if anyone has the leadership chops to keep the house that Steve built together… It’s Tim.

An Apple, Inc. without Steve is a lesser place. To be sure. But, the Apple we all know and love is chock full of Steve-inspired, Steve-vetted goodness for many years to come. And, there’s no one better than Tim Cook to see that legacy executed and ultimately built upon and surpassed. I can think of no more appropriate homage to Steve Jobs than to take Apple Inc to the next level under able adult supervision WHILE he’s still kicking.

My hope is the AAPL board will name a successor while Jobs has the steam to bless the new Don.

Another Open Letter to Tim Cook, Apple

May 7, 2009

Mr. Cook, as one of your long standing Apple Developers in good standing and a former employee of Apple… Thank you!

Not only do I feel listened to (due to the very cordial contact from Mr. Ron Okamoto & the last open letter) but the recent decision to go forward with the Snow Leopard Developer Forum is a VERY welcome move. I’ve logged in and looked at the lay of the land and by the looks of it I’m most definitely not alone. LOTS of healthy participation going on.

Thanks again.

Very sincerely yours,

Gerald Buckley

An Open Letter to Tim Cook

March 9, 2009

I’ve been an Apple Developer since 1991 when I was an Apple Systems Engineer. I developed for HyperCard, AppleScript, OpenDoc, Newton, LOTS of HTML and most recently the iPhone. I never did anything big, splashy or noteworthy and may not, at least by my own hand. I have seen some detrimental Apple policy though toward their Developers. And, it is because of that I hope to persuade a change in Cupertino to allow us ADC Select and Premiere members to exchange methods, opinions and findings in a year-round, sanctioned way OUTSIDE of WWDC. What follows is a transcript of a handwritten letter I’m mailing to Tim Cook today. My hope is, if you’re in support of this, you will weigh in via the comments (with YOUR real name in plain sight please).

Mr. Cook -

As an Apple Developer in good standing for several years I have hoped for an online venue whereby we select & premiere ADC members could freely exchange methods, best practices and work arounds.

But that hasn’t happened.

We’re expected to abide by our NDAs. Which means innovating for things like Snow Leopard either happens at WWDC or have to wait until after launch.

Isn’t there a sanctioned way to do this?!

I don’t mind trying to learn & innovate while under observation. The give and take can only HELP solidify developers’ affinity to Apple. As is a lot of this is happening outside of view of Apple and at the cost of the platform.

Gerald Buckley
(918) 813-9745
geraldb28@me.com

An ideal outcome IMHO would be a discussions.apple.com type arena where Select and Premier ADC members could freely exchange ‘how to’ type info. Frankly, getting the web services up and functional in early versions of 10.5 Leopard were insanely hard. That is until a little more documentation came around. But, testing that stuff was central to what I wanted to contribute and, frankly, what the developer notes were asking for. Now, you tell me, how can I pitch in (while still honoring my NDA to Apple Developer Connection)? There is a LOT more good that could come out of a new, sanctioned “portal”/”exchange”/”marketplace” than any bad. Heck, I don’t mind paying a bit more for it. There are a ton of us who just can’t or won’t make it to WWDC regularly. And, it’s a shame the innovations that could be brought to market closer to the each launch of a new Apple OS have to lag for lack of a sanctioned/moderated place for Apple’s developers.

So, if you would please raise your voice in support of something like this I’d like to think we could usher in some fresh positive policy at Apple with regard to Developers. Or, at least let them know, we’re not above doing it ourselves in plain sight and in the pirate tradition of Cupertino. (There’s a warning shot across the bow sure to draw a cease and desist)

Tim Cook, We Hardly Knew Ye

January 14, 2009

Unless you’ve been living under a rock all day… (and I was) The news du jour is Tim Cook, Apple’s COO, has the day to day while Steve Jobs is getting his shiz back together. Wish I could say, “Called that one back in 2007.” But, what were Apple’s options? REALLY?! Where did they have to turn? Lookit!…

  • Meg Whitman’s off on a whiff to go all Gubernator 2.0 on us. So, she’s off the short list.
  • Gates is too busy selling shoes with Jerry Seinfeld.
  • Carol Bartz and Jerry Yang have new gigs.
  • But, wait, Sue Decker came available… Hmmm…

Nah! Cook gets it. As much as I’d like to see Ive run the show… the professional manager Cook is the right call. Just so long as Ive gets all the aluminum his not-so-little CNC mill can munch, Phil Schiller is re-assigned to iChat evangelist and Bertrand Serlet is given the state of Oregon as his annual bonus for all the goodness we’re going to get in Snow Leopard.

And, you heard it here… Jobs ain’t coming back folks. He’s out. He just doesn’t acknowledge it (publicly) yet. He’s going to retire across the board – Apple and Disney – in one fell swoop. He’s earned his place in history plus some. Exit. Stage right.

Apple’s COO, Tim Cook, Talks

March 2, 2007

I’ve heard more from Mr. Phil Schiller, Marketing VP at Apple than Apple’s own COO, Mr. Tim Cook. And, now, I wonder why that is. He’s a really good speaker. Makes his points about the company and products (and people!) with some genuine sounding affection. And comes across as a real, dyed in the wool believer. He projects well enough to be a contender for Mr. Jobs slot in a succession planning situation. We just need to see and hear more of him.

You might give his talk to the investment analysts at Goldman Sachs a listen. Worth the couple of minutes of streaming.


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