Kayak’s REALLY Bad Ads

Kayak’s going national with their ad campaign starting a bit ago. They’re terrible!

Sure they’re getting word of mouth. Sure, their online service is pretty cool. But, listen, if you’re going to go to the trouble and expense of an ad campaign… don’t feel like you have to trump that friggin Travel Gnome thing from Travelocity (which is oh so terrbily bad). Be the best you can and do something worth remembering and talking about… not just sucky differentiation based on lousy creative.

I think I need a shower after that disaster.

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One Comment on “Kayak’s REALLY Bad Ads”

  1. gwhiz Says:

    I saw the final pane of one of these ads last night on television and cringed hoping noone else in the establishment had to endure what I know what a terrible ad. The veep who came over from Vonage surely wasn’t responsible for this new advertising train wreck… was he?


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