Judge That Book By It’s Cover. OK?
Advice for authors from a very successful author – Seth Godin. If you’ve seen what Mr. Godin, Mr. Kawasaki and Mr. Peters have been up to lately… it’s right on the mark and is concisely laid out for the aspiring (or serial) author.
I’m a publisher. I’m directly responsible for the publishing and marketing of several hundred special interest books and add about 12 new books to that collection each year not to mention the two peer reviewed journals (roughly 4,000 pages of science published annually). So, when I read Mr. Godin’s post… he’s right on the money. Whether it’s general interest or special interest material. Do yourself a favor and take his gift to the bank. It’ll save you a LOT of heartache.