The Secret of Apple Design

Daniel Turner pens a fine little article appearing in the May/June issue of the MIT Technology Review.

As the title suggests it provides a peek into Apple’s Design process (which is apparently, somehow and don’t ask me how, bad for design). Of particular interest is the assembly of past Apple employees and their cagey, but still revealing bits of tid regarding process and innovation. Short of a full disclosure of “how”. But certainly a hint at answer the “why”.

It’s not because they can. It’s because it’s a core value!

Explore posts in the same categories: Apple, Jonathan Ive

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