“Time Spent” vs. PageViews

Interesting. Nielsen NetRatings has officially declared pageviews a worthless metric in light of AJAX and more multimedia rich sites coming on in strength. ComScore apparently didn’t get the memo.

On the one hand… Google is the undisputed heavyweight champeen of the the dub dub dub. Think they give much care to how long someone spends on the Google.com? Look how much revenue they make sending people ELSEWHERE! I’d think, like a call center, they’d want to move that person on their merry way as quickly as they possibly could. On the other hand, Google also has YouTube where time spent on the site = goodness.

Looks like there will be some cases where duration of stay will matter. Others… better be making a ton of cash moving people down the queue.

(Hat tip to Mr. Rubel)

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