Christmas-2, Kwanza-0

Turned on the tellie (Lloyd, you’ve spoilt my otherwise perfectly workable President’s English) only to find two back to back Christmas themed adverts. The Overstock.com ad with the pretty lady in a red dress trimmed with white and a kids toy commercial. I’ve not yet seen the Kwanza ads. ;)Who decides the timing of these ads!? Never mind. I know the type… the account exec and the media planner ran the numbers and it still pays out. Before long Valentine’s Day will be the line of demarcation. Feb. 15 might very well become the biggest shopping day of the year.  (It is a pay day after all.)

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