Ruh Roh Raggy.

Has the 2008 JobsNote been leaked? DO NOT PROCEED ANY FURTHER unless you want to spoil your keynote…

OK, here goes… Steve Rubel posted this link via Twitter this morning. It goes to here. Evidence is increasingly suggesting it’s the real deal. And the original post says this (in case of some take down event…):

MacWorld January 2008 Keynote
Rough Outline; draft 5

Greetings! Welcome to Moscone Center
Quick Overview: iPod/iTunes
– iPod has been extremely profitable for us this holiday season
– Sales figures, market share
– Our new models are doing better than ever
– 3 iPod games released last month accidentally (supposed to be for today)
– Another new game today: Chess
– iTunes doing extremely well (sales figures/market share)
– Today: 30 indie labels releasing their entire catalogs in iTunes Plus
– Many more to follow in the next few months

iPhone
– Best iPod ever
– Sales figures, market share
– Sales beyond our wildest dreams
– Much more than the 1% market share we asked for in January
– Starting today: 8GB $399, 16GB $499
– Four times the memory as original iPhone for the same price
– iPhone is coming to Japan in March with NTT DoCoMo
– SDK is unveiled!

iPhone/iPod Touch SDK
– Apps and Widgets
– Using Cocoa with Objective-C
– Developers submit programs as source code, not executable
– Specify iPhone or both iPhone/Touch (certain features iPhone only)
– Set your own price: Apps $0-$6.99, Widgets $0-$2.99
– Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
– Automatic updating wirelessly or docked

– Demonstration of exporting from XCode 3 to iTunes Store
– Submits source code to Apple for validation (make sure that people aren’t abusing the system, prevent malware and viruses)
– If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
– Apps can be free or up to $6.99; Widgets free or up to $2.99
– Developers recieve 70% of revenue for their products
– Licensed under Apple Mobile Software License
– Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
– Demonstration of wirelessly downloading (and running) the app submitted earlier
– Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
– Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
– Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
– iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February

Example apps/widgets
Apps:
– iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
— Quick demonstration
– RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
– One of our partners made something cool: Last.fm (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer)
Widgets:
– Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)
— Quick demonstration
– Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
– Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
– Another partner: Twitter (update your Twitter on the fly, see your friends tweets)
– Try these out on the show floor today

Mac
– Sales are getting better and better every day
– Hardware sales figures/market share
– Leopard released October; doing spectacularly
– Sales figures/market share
– Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
– 10.5.2 out today – many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues

New MacBooks!
– What would MacWorld be without a new Mac? (sorry about last year)
– Completely redesigned MacBook
– Completely aluminum body like MacBook Pro
– 13″ screen at 1440×900
– Two colors: Black and Silver
– Looks gorgeous at 0.8″ thin
– A major feat of engineering – patents abound
– DVD drive pops open on side when eject button is pressed
– New on all notebooks and iMac: iSight HD (720p)
– New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
– New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
– New matching Apple Remote (slightly smaller with larger overall buttons)
– Intel GMA X3100 graphics
– 3 models
– Completely phasing out the combo drive on all product lines today
– BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
– 4.5 hours of battery life
– Starting at $1199

Product Refreshes
– Refreshing Mac Pro and Mac mini today
– Mac Pro now with Penryn!
– Base model 2×2.8GHz dual-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1x250GB)/1x16x double-layer SuperDrive
– Upgradeable to 2×3.2GHz quad-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4x1TB)/2x16x double-layer SuperDrives
– Starting at $2,499
– Mac mini gets slight speed bumps and double-layer SuperDrive in all models
– Base model 2.0GHz IC2D/1GB/100GB
– BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
– Starting at $599

One More Thing
– Been brewing for a while
– YouTube’s been in Apple TV and iPhone/iPod touch: now it’s in iTunes
– Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
– Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates

Thanks for coming, and enjoy the expo!

Now, you may be asking yourself… “Why in God’s name did you just spoil all my fun!?” And, if you’re Steve Jobs… I guess I’m just going to shrug and point my finger at Steve Rubel 🙂 But, if you’re, Oh… I dunno… Daniel Brusilovsky, I’m gonna say… you’ve read this far and I didn’t make you do that. Besides, YOU’RE AT MACWORLD and I’m not! Nah, TakeBacks… If you’re Steve Jobs I’m high fiving you for ginning up EVEN MORE fever pitch for your stage time. Killer move. FTW.

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4 Comments on “Ruh Roh Raggy.”

  1. elliottcable Says:

    Wildly disappointing )-:

    All those goddamned rumors of a super-portable at 10″, I was so excited. I would pay $4,000 or more for a Mac like that. I could carry it in my jacket! Well, fuck…


  2. Woke up with a bit of Potty Mouth today?

  3. Checkspecs Says:

    Check the specs of the new Mac Pro in that description – they’re incorrect, and list all the old graphics cards. The 7300 and Quadra 4500 aren’t in the new Mac Pro lineup, and the base model isn’t 2×2.8GHz dual core, it’s 1×2.8GHz Quad core. The base model drive is the wrong size, and the top model drives are also the wrong size. The base model RAM is lower than the real thing, and the top model RAM is also lower than the real thing. The base model price is also incorrect.

    The mac pro section is definitely incorrect, about the only thing correct is the use of up to 3.2GHz Quad Cores, which is the only thing an educated person could guess correctly as going in them, due to them being the only available options. Given the huge mistakes there, my guess is this is a fabrication.

  4. Mark Says:

    It all seems feasible and typically anti-climactic for recent MacWorld expos, save for one thing; I’m not seeing anything in that run-down which corresponds to “there’s something in the air”. Maybe I missed it but none of that stuff is “in the air”.

    Also, as has already been pointed out, the Mac Pro update has happened already and the specs don’t match.

    Finally, the iPhone SDK has already been announced as being available in February, so why would SJ devote a section of his keynote – which is designed to be aimed at consumers – to what is essentially a WWDC-esque presentation?

    Oh, one more thing (sorry, no pun intended!). At the risk of getting all “Back to the Future” on you, it can’t be real ‘cos there’s no jokey mention of the keynote being leaked beforehand 🙂


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