Archive for the ‘advertising’ category

XServe as an Ad Server!

November 22, 2006

My day job has me doing all kinds of cool things. Most of which resolve around “search”.

Now, I’m no guru on search algorithms. I know what works well enough to build a business around a vertical search engine for the oil industry. Just like the other search destinations it’s time to monetize the traffic by adding advertising and sponsorship capabilities. The easy answer to all that would have been to simply host static inline graphics or text links and let em fly. There’s something to the idea though of having a more sophisticated invetory management system. Something that handles a variety of customers and a large variety of rotation, weighting, etc…

That, oh by the way, has to run on my Mac servers. No problemo it turns out.

phpAdsNew version 2.x is stellar, stunning, awesome. Maybe even lickably so. (who am I to say?)

But, this deal is exactly what I’m after. I wanted it to do rotational banners for a number of prospective ad buyers, track their performance, etc. And boy does it go WAY beyond that! Text only ads? Sure. Flash ads? Yep. Limited inventory runs? OK. So, in that case if it was to run 1,000 impression or even click throughs… it can do that. Start and stop on certain dates? Yep. If I want to weight some ads more heavily than others it allows for that, too. I can’t see yet how to do context sensitive weighting… It may even do THAT! Just don’t know yet.

I’m only a few days into the setup and config. Let me say this as a warning… if you’re not totally comfortable with the OS X Terminal for the few setup issues you’re likely to encounter… get ready to learn a little UNIX. It’s not much to learn and the lessons will do you some good if for no other reason than to expose you to some interesting new stuff. But, if that’s an impediment to your situation… I hope you’ll find a way to overcome it.

The snippets you’d put in your site are script tags. So, another thing to take note of… If your site doesn’t play nice with script tags (WordPress comes to mind) then this probably won’t work for you. There is a noscript alternative that might work in situations like these… I just haven’t had enough time to tinker yet and wanted to post this while the excitement was high.

There will be more to say about phpAdsNew as the days and weeks roll on. Suffice it to say this is one nice honeymoon.

Coca Cola Ad.

September 6, 2006

Pocket Hercules

Nice new Coca Cola ad. Well shot. Not quite an Apple ad though.

By the way… did you see where Coca Cola North America president left recently. What’s going on over there? More turnover than at the IHOP.

Those Apple Ads Again…

August 28, 2006

This time around there’s at least one good one.

You can tell the guys had fun on this one and that’s what makes it so fun. I don’t care about the spyware crap… after all… I’m on Mac OS X too. So, I can snicker right along with the Apple character.

But, that’s not scripted snickering! It’s almost like this was borderline outtake material and really shows the spirit of Apple as a platform. Not at all like the “Dude, your getting a Dell!”

adfreak: David Brent shows Microsoft how itโ€™s done

August 17, 2006

adfreak: These guys are a laugh frickin riot. Warning… Long videos ahead c. 20 min. each.

OK, pretend you’re a management consultant, HR consultant to Microsoft. Plant your tongue firmly in cheek, develop a UKish accent and roll that film. You’d get something half as good as this. Too fun!

Firefox Commercials!?

July 26, 2006

I just slurped down a Firefoxflix.com video and was kinda shocked to find it was a pretty good animated commercial for Firefox. Cool!

It’s All in The Presentation…

July 18, 2006

How many times have you heard THAT!? It’s true.

I love great presentations! Even the most boring topics presented in an engaging & captivating way will hold me.

You already know I’m a sucker for data visualization. I think I can even peg when that little fetish developed – I had SGI send us an O2 for evaluation when I worked at the Williams Companies… Williams Communications Group to be more specific. And, on that evaluation machine was this fascinating bit of software that encouraged two things: exploring of the solar system (really nice); and visualization of the population differences over time in the U.S. But, what was so neat about this latter application was how immediate the slicing and dicing was. The real time feedback of the “answers” to my inquisitive prodding was tremendous. Here’s the link to subscribe to the free TED videos.

So, when I see Hans Rosling delivering his material at TED… I paused at the 5:13 mark to blog about it. FREAKING AWESOME and MIND BLOWING in the impact of the visualization of his topic. Gotta see this for yourself. Besides, he’s entertaining as well. That only helps ๐Ÿ™‚

Mac Ads en francais

July 14, 2006

Q’uest que c’est les mots pour… Stick this DRM up your French a… Wait, I know how to say that in French already. Nevermind.

Fun to watch Apple’s current campaign en francais.