I had the bright idea to stand in line to get the first gen iPhone. That device was magical (sort of) in an initial sort of way. Pull that phone out now and hold it up to an iPhone 6. The magic is gone pretty much upon startup.
But, I’ve since bought just about every version of the iPhone up to the 4S which is where I stopped being so eager to lap up everything. The pace of annual updates had picked up. I soured on spending so much on two year contracts and being bound to a specific carrier and their particular stupidity. So, I have a 4 and 4S on pay-as-you-go plans with a carrier that has really reliable service in my home town. I was content until last night.
The Apple Watch has me wanting to re-up. (And there’s the key for Apple.) It would be a pricey step up to say the least. I’d not only have to abandon my 4S, but I’d nearly have to commit to a 6 or 6+ (unlocked, off contract) and buy a Watch.
And for what?
Do I really want to send little drawings to anyone? No. My heartbeat? Nope. Are there any “can’t live without apps yet?” Um, no. Then why on earth would I want to just chuck all that dough out the window for a gen 1 product? Again!
I don’t have a good answer.
That’s about the most ridiculous thing I could have said. But, it’s precisely the answer. I’m not even interested in the Sports version. I’m more interested in the experience. I liken it to my going to the top of the World Trade Center in 1981. I was there. It was there. We hooked up and I had a great view for an afternoon.
Is this what Apple has become? Less a device maker. More of a desire maker? An experience.
The Swatch watch I have is about the size and heft of an Apple Watch. It has a good number of complications, a swanky faux leather wristband and a kick ass dial. I love that watch. Guess what? I don’t wear it except when I’m “going out”. I don’t wear it at work. I do wear it to work, though. I don’t wear it around the house. It’s a true accessory.
However, I can tell you I’m tired of my phone being such a large (physically and metaphorically) distraction. I do like the promise of being able to trim down the distractions of the day. Can a first gen product deliver on that?
Upgrades Concern Me
Like I said, I’ve bought a lot of Apple iPhones and iPads. AAPL likes that. AAPL thrives on precisely that.
But, I don’t want to buy a Watch 2s or a Watch 6s years down the line any more than I want to replace my Swatch.
So, what is the upgrade path? Is it like Tesla’s sedans and it’s going to be on the software updates for a good long period? The upgradeable car has a nice allure to it. That doesn’t jibe with the APPL year-over-year need for predictably innovative/lucrative product cycles, though.
How does this Apple Watch thing play out as a product line over the years? Because I don’t really want to buy this one and then find out next year they’ve added iSight and FaceTime hardware or Thuderbolt or some sort of wet neural networking that gen one can’t get. But, you know what? I don’t think most people think that way. It’s priced low enough (as Apple’s Items of Desire go) that things will turn out okay for Apple.
I suppose WWDC will be particularly interesting this year. Still, I wrestle with the whole first gen commitment and how long the danged thing will be relevant. What’s it’s lifespan? When does Apple stop supporting Gen One? These are the things blocking me… a (weary) early adopter.